There are, obviously, many different aspects of business that experience sometimes trends in one area and sometimes a fall in interest or investment in another. Perhaps none more so than that of the marketing and advertising sector.

So, whether you are currently studying business at university or college and looking to becoming the next big American entrepreneur, or else are already running your own business, continue reading to discover four advertising and marketing trends for 2023 and beyond.

1. The Continued Rise of the AI Industry

A recent survey conducted across key industries across the United States found that, when marketers of a range of different companies were asked what they thought would make the largest impact on advertising in the next few years, a resounding 13% said AI (artificial intelligence).

More and more advertisers are using AI to vastly improve how they optimize and test click-through rates, target marketing, bid levels and impressions. AI machines and software programs can quickly and accurately analyze large volumes of data, much more efficiently than humans ever could.

2. Authenticity & Transparency

As the online world of sales and marketing is so unbelievably competitive, the power is now very much in the hands of the online user and consumer, rather than with the companies and advertisers themselves.

It is for this reason that another trend is rising in importance. When it comes to online advertising it is necessary to remember and make sure that you are not making any false promises or exaggerated statements whatsoever. The world is too connected, and people will complain to others that you do not live up to your claims.

It is much better to have a genuine and honest advertising campaign, where the promises you make within your online and physical banners and marketing projects are entirely adhered to when it comes the point of purchase and/or investment. You will create customer/client trust and start a relationship to build on.

3. Outsourcing Marketing Campaigns

Perhaps one of the most popular advertising trends set to go from proverbial strength to strength in the next few years is outsourcing a particular marketing campaign, or indeed the entirety of the department.

Managed Marketing Services will afford your company an array of new skills and perspectives, projects completed at a much more accurate, and detailed speed, offer regular support and communications to both new and potential customers and will give you more control over costs.

Not only that, but outsourcing your marketing strategies to a renowned and prominent third-party advertising company will afford you considerably more time to devote to your other core business priorities.

4. Mobile Gaming

Finally, the popularity of mobile gaming is such that more and more advertising agencies and freelance marketers alike are focusing their marketing efforts on the interests of the user, no more so than mobile gaming applications.

A recent survey found that just over 70% of mobile gamers interviewed would instantly and quite readily sacrifice their social media sites, if it meant they could continue playing on their mobile games. Therefore, investing in an advertisement for your company at a natural pause-point during a game would definitely be beneficial.