WHAT IS DIGITAL MARKETING?
Digital Marketing refers to the method of appealing about brands to the customers mainly by digital means which might be performed either through social media platforms or various search engines resulting in spreading the information about products thereby creating a demand among the customers.
HOW DIGITAL MARKETING WORKS
In order for the brand to reach a large spectrum of people, a huge amount of teamwork and a step by step process is required in order to succeed.
- CONTENT MARKETER
A content marketer writes various blog posts, eBooks, infographics and online brochures in order to create a growth in traffic, lead creation and also a brand awareness among people.
- SOCIAL MEDIA MARKETING
After the creation of an article, the social media marketer communicates the information through popular social media platforms like Facebook, Twitter, Instagram, Snapchat, Pinterest etc. therefore luring people into clicking that Ad which can be done by paying the publisherto promote their Adswhich in turn also generates revenue to the companies, commonly known as Pay-per-click (PPC). A common tactic they use is Google AdWords through which they can acquire a top slot during online search by paying a certain amount to Google.
- AFFILIATE MARKETING
This is a way of earning commission by promoting other’s product in one’s own website by hosting video ads through the partner program of YouTube or by posting links from own social media accounts which are affiliate in nature.
- NATIVE ADVERTISING
These advertisements appear beside non-paid content and are primarily content led.
- MARKET AUTOMATION
This a software through which the basic marketing operations can be done repetitively which could otherwise be done manually such as email newsletters, social media post scheduling, contact list updating, lead-nurturing workflows etc.
- EMAIL MARKETING
The use of emails can help in content promotion, directing people towards business websites, subscription newsletters, and email follow-ups for people downloading things from a particular website and holiday promotions.
- ONLINE PR
Online PR has to provide engaging reviews and comments of the company as well as their personal website or blog thereafter securing an online coverage with digital publications.
- INBOUND MARKETING
This type of marketing involves a full-fledged use of online content to attract, engage and delight customers by mixing any digital tactic possible.
The people pursuinga career in digital marketing have to basically inform the audience about their products through Search Engine Optimization (SEO) thereby creating a market between the producers and the consumers. As a result different job positions are allotted in this arena.
- Digital sales executive
- Internet marketing specialists
- SEO marketing specialist and more
On the general basis, a student is required to have a Bachelor’s degree in any discipline to be eligible for this course though it might change accordingly.
HOW IT HELPS IN MARKETING
Unlike newspapers where the effort put in advertising to generate the quantity of leads cannot be determined easily, digital marketing helps to omit out this shortcoming. With them, one can easily locate the number of viewers visiting the particular website, the number of pages viewed etc, thereby understanding the popularity of the brand through the increased or decreased traffic in real time. This can be done with the help of digital analytics software and data.
Apart from this, one can also keep track of the number of downloads of the brochure and one’s contact details to help them to engage with the product further.
COLLEGES PROVIDING THE COURSE
Numerous business schools offer this course the popular of which is KW distance MBA in Mumbai university and welingkar institute.
The Mumbai University offers a distance education course ofMBA in Advertising and Sales Promotion for a duration of 1 to 2 years. They have been approved by UGC/DEB with a postgraduate level in learning. Its is one of the top top institutes providing distance MBA in Mumbai.
The minimum eligibility for admission to this course is 45% marks in graduation from any recognised university. The students will also need to pass the multi-state and national level entrance examination following which the counselling would be held by the colleges and institutions respectively.
Welingkar Distance MBA is offered in 2 specializations relating to marketing i.e. a post graduate diploma in marketing management as well as in E-Business.
The course duration for both marketing management and E-Business is of 2 years with an optional extension to maximum 3 years though they have to pay an additional 8000rs. in case a project is left out.
The fee is around Rs 61000. for a total of 2 years without PCP or Rs. 64600 with PCP. There is also a yearly option. The overseas students have to pay $2000 or 120000 INR for the whole course.