Optimizing content so that it attracts significant organic traffic that can be converted into returning customers, thereby boosting sales, is a ceaseless dream that most businesses want to achieve.
High ranking content is attainable through good SEO practices. However, to a newbie, identifying and implementing different SEO strategies can be one of the most challenging tasks. This is because Google, among other search engines, keeps revising their ranking factors; sometimes making over 365 changes to their ranking determinants per year.
Critical fundamental observations that a newbie to SEO should have in mind to progressively reap from good organic traffic include:
1) Put your audience first; it’s rewarding in the long run
In a bid to rank high fast on different search engines, some businesses have focused on creating content that trick search engines into ranking their websites high. This is mostly done at the expense of the quality that should be enjoyed by readers. Under extreme circumstances, other enterprises have gone overboard to deploy black hat SEO practices, which upon discovery by search engines mean hefty penalties to the offending site.
Punch SEO located in Western New York suggests that rather than opt for shortcuts, search engine optimization beginners should focus on generating valuable content that moves their audiences into action. Putting the interests of the users first is rewarding in the long run, because search engines gauge user experience.
2) Link build to relevant websites for credibility
Successful SEO is a give and take affair. This means that if you want other sites to link to your content, you should equally be willing to link to other websites with relevant content. Sometimes, having outbound links to related pages might seem like a way of redirecting traffic from your content. However, if done correctly, linking out to other websites establishes relevance to your site.
As you skillfully establish outbound links, also strive to solicit for appropriate external links that originate from websites you do not own. But before reaching out to other websites for outbound links, give them reasons to cite your content through writing helpful content worth their links.
Currently, social media doesn’t feature as a ranking factor for search engines such as Google. However, various enterprises have had their niche significantly impacted through leverage of social media, escalating them from pages that could barely be considered by visitors to the first pages displayed by the search engines.
Establishing an excellent social media presence brings more exposure to your website, which in turn boosts traffic. However, the rules are still the same; come up with useful content worth sharing by your social media visitors. Additionally, work with social media influencers above encouraging people to share your content.
4) Continually invest in your SEO education
Finally, as aforementioned, the SEO arena is dynamic, hence the need to regularly keep up to date with the latest trends. It is only through investing in your SEO education that you can keep at par with the latest SEO requirements, consequently implementing them on your website.
These were some of the tips which you should know being a newbie. You can take help of some best seo companies which can help you with the work as well, if not available with your own. Also, you may check few top SEO resources like moz, copyblogger, neil patel’s blog etc. for such free content.