Benefits of SEO For Your Website
If you’re a business owner or a budding marketer, you’ve probably been told to consider SEO in your marketing endeavors. This is for good reason. SEO is part and parcel of a successful digital marketing strategy. It has been shown to provide the best ROI when compared to other digital marketing channels.
If you’re not sure if SEO matters, you can start by thinking of how you look for information. You’ll obviously key in some search terms on Google depending on what you’re looking for. Not a lot of people would scroll past the first page of Google.
It is estimated that the first 3 results get 40% of the organic clicks. If your business is not on the first page of Google, you might as well not exist. That is why you should be searching for an agency like Atlanta SEO .com if you’re looking to take your SEO game to the next level. Here are some of the reasons why you should consider investing in SEO for your website.
You Get to Target Quality Traffic
One of the biggest advantages of SEO is that it can be considered to be an inbound marketing strategy. What this means is that you get to target your potential customer when looking for a particular product or service. Since inbound marketing is consumer-centric, the kind of traffic that you’re likely to get is highly targeted.
You get to create helpful resources that will guide consumers in their purchasing journey. It is less intrusive compared to interrupting consumers when they’re watching a music video or listening to the radio. According to a study that was done by Hubspot, 59% of marketers agree that inbound marketing has the highest quality of leads. When you focus on SEO, you’ll be targeting people that are actively searching for information.
You’ll Not Pay For Ads
When you consistently rank number one on Google, it means that the algorithm has determined your content to provide the best results for the given query. You will continue to get free traffic as long as you continue to rank. Of course, there will be the initial investment but it will be a small price to pay compared to the benefits of ranking organically in search engines.
You can always update the pages if there is new information but there will not be a lot that is required from your end. Your spot is free of charge compared to your competitors who would have to pay for their spot. You can only achieve first-page ranking when you put in the work.
More Clicks Than PPC
One might assume that because the Ad is number one on Google search results means that the website is getting more traffic. This is not always true given the nature of consumers. There is the trust element which is a big factor in determining what searchers click. The reason could be that users trust organic results more than paid ones.
SEO Helps With PR
Even though PR and SEO could seem like two worlds apart, they can be used to complement each other in more ways than you’d imagine. The big connection will come when you’re embarking on a link building campaign. It is a lot easier for websites to link to you when the content is on point. PR will involve looking for websites that are link-worthy so that you’re improving dominance in the SERPs.
Move Ahead of the Competition
For any business that cares about making the best out of online marketing, SEO is usually considered a staple. There is a high chance that your competitors have already invested in SEO and there is no reason why you shouldn’t be doing the same. You might be lucky to find yourself that you’re in a niche where there isn’t a lot of competition online.
Hiring an SEO Agency
Since you’ll not want to do the technical work on your own, the best solution would be to look for an SEO agency that can be trusted with the process. This will require that you’re doing due diligence as you’ll not want to trust just any other agency with your company.
The first thing you’d want to look at is the company’s track record when it comes to delivering results for clients. There should be published case studies and references provided. Ideally, you’d want to get an agency that is experienced with your industry so that you’re on the same page when it comes to expectations.