By 2023, e-commerce sales are expected to reach over $700 billion in the US. These numbers are made possible through the migration of brick n mortar retailers to online platforms.
If you are an online-retailer, managing your business properly is key to surviving the competition. Selecting the right management system will allow you to devote more time to improving your customer experience.
Keep reading to discover how to choose the correct digital retail management system for your business.
What Is a Digital Retail Management System?
A retail management system involves all of the moving parts to assist with the daily functions of a retail store. In the digital age, many online stores have changed the way customers shop forever. Management systems seek to help the owner offer their customers the best experience possible.
These systems include inventory management, accounting software, customer relationship management (CRM), employee management and more. To capitalize on online and in-store traffic, retailers use store management software.
A good software improves communication among your employees, promotes growth, and helps to improve the customer experience.
Consider Your Needs
To find the best management system for your business, consider your needs. Does your current solution have too many steps? This could slow down turnaround time and promote laziness on the part of the controller. When key information like finances is neglected, you shorten the life of your business.
Is your POS or platform out of date? Attractive graphics and ease-of-use heighten user experience. An out of date platform could be costing you customers.
A standard feature of new technology is its ability to work with other software. For example, accounting software automates repetitive tasks to improve workflow. Invoices created through e-commerce software auto-fills into your accounting software. CRM tools generate automatic emails to customers about appointments or as a follow up to a purchase.
Having to open and close different programs can cause confusion, mistakes, and be more of a headache than the software is worth.
Many software solutions are now useable anywhere you have wifi access. This opens up your flexibility in running your business.
A Spin Around the Block
Most new software companies on the market will let you take it for a test run. For customized software, the vendor should be able to show you how it works with your company’s data. The product should work with your current applications with relative ease.
After your test drive, have your employees give their honest opinions of it. Don’t purchase software because you “should”. Make sure that it addresses the issues you had with your previous solutions.
A major consideration for choosing a new retail management system is the customer support they offer. How easy is the program to use? If you don’t understand, will they walk you through the problem? Is training available with the new program?
Robust management software like Infusionsoft comes with training because they want to help companies grow. The solution you choose should be ready to help with any problem that arises with their software.
Otherwise, you could spend a great deal just to follow up with huge IT costs.
The Future of Retail
If the closing of America’s staple retailers is any indication, retail has changed for good. But this isn’t a bad thing. Businesses learn to adapt to change and tools are created to assist that change.
Whichever retail management system you choose, make sure that it solves your current problems. Sign up for a demo of the product. It should integrate seamlessly with your other software. If a problem pops up, make sure the developer is willing to walk you through it.
To learn more about building a successful online retail business, click here.