The domain name of your ecommerce store is important for the success of the store. That is why, while pondering over domain names for the site, you need to consider some parameters. In fact, there is a host of factors that you need to consider to come up with a great domain name.
There is a milieu of stores selling items and services over the internet. If you have decided to jump on the bandwagon, you need to make yourself uniquely identifiable. Without unique identifiers, the web store is much like a lost ship that’s destined for nowhere. It is the domain name of your ecommerce site that will represent your brand in the World Wide Web. This indicates that the domain name needs to be uniquely identifiable so that it may come up when users search domain names. So what are the attributes that make the domain name of a website uniquely identifiable? There are many. So here is some advice for coming up with a good domain name for your ecommerce website.
- Avoid Fluff, Slang And Complexity To Make The Name Brandable
Using hyphens, commas, numbers, special characters etc in the domain name may jumble up the name. You need to keep it simple and direct, while also making the name memorable. If you can add a bit of novelty to it, things may just get better when people search domain names. Using just alphabets makes it easy to type. Since the customer is expected to type the name of your site in order to visit it, you need to keep it simple. Using slangs like ‘u’ instead of ‘you’ may just destroy the simplicity in the name. So keep a tab on that too. If you have come up with a name that takes care of these basics, you may have just found a brandable digital identity for your business.
- To Help Users Search Domain Names Easily, Try To Make It Memorable And Short
So how do you think you can reach millions of potential customers? Well, there are different
ways to do that, with some being overly technical. Yet, there is a simple way- just make sure
that the domain name is memorable. Visitors don’t always search domain names. They may also visit your website by directly typing the name of the website. A name that even one time visitors can remember is a good domain name. So what are the characteristics that make a name memorable? Along with being simple and direct, the domain name needs to be easy to pronounce. It is known that a name that you can pronounce easily, you can remember and recollect easily. So make sure that the name is memorable by making the domain name easy to pronounce. In this context, it is also important that the name be kept short. If the name is simple, yet long, there is a risk of mistyping it by a potential visitor. You can hardly expect users to rectify spellings since a web search can return results even for a grossly wrong spelling.
- Use Keywords, But Keep It Short
Visitors use keywords to search for relevant web sites. If you insert a popular keyword relevant to your business in the domain name, the chances of users finding it on a relevant search increases manifold. The keyword not only needs to be relevant to your business, it needs to describe your business, however succinctly that may be. If you can do that in some way or the other, there is a high chance that search results of visitors will return your website name. However, in doing so, you need to take care that the name does not become abnormally long or too generic. A long name is difficult to type, pronounce, remember and recollect.
- Targeting An Area Can Enhance The Effectiveness Of The Domain Name
Include the name of the city, country or town in the name to make it easily distinguishable. As you include the name of the area under your focus, it stands apart in the milieu of websites for similar services. There may be several glass repair companies throughout USA, but if you focus only on Phoenix, then you can put Phoenix in the domain name. So in just one stroke your ecommerce site acquires a local flavour. That means when people in Phoenix search domain names for a relevant, local service, your business stands a good chance of coming up among the first few search results. Although there are other ways you can rank up on a local search listing, this is an easy way out. Ensure that including the name of your area or city does not make your domain name too clumsy or large. Also keep in mind that localizing your domain name like this can be a stumbling block for future expansion into other cities or areas.
- .Com Is The Go To Domain To Search Domain Names
About three fourth of the ecommerce websites are registered in the web under the domain of .com. In fact this is one of the easiest domains for users to remember. If you go for unique TLDs, it can be a bit more tricky for users to remember. Even if they can remember the name, the extension may be slightly difficult to recollect. Although more and more businesses are confidently opting for the newer TLDs in the market, there’s nothing like the good old ‘.com’ TLD.
If you’ve begun to search domain names for your ecommerce business, Shopify has a nifty domain name generator, a tool that can help you find and register a good domain name for your business by giving you hundreds of interesting suggestions of available domain names.