Here is a fact. Content marketing cannot succeed with just quality writing alone. It has become an extensive strategy that now includes a lot of aspects that should be done alongside creative writing. This is primarily because the competition is growing and writing alone could not guarantee your presence online.
You actually have to go out and promote it. Moreover, you need to know the right avenues to do your promotions. Creating a solid content marketing program and religiously following it is the only way to make sure you are above your competition.
However, creating a marketing plan is no joke. Because of its importance, creating it entails a lot of research. It needs focus and dedication to create a content marketing program that is foolproof and free of any loopholes.
In this article, we will be sharing a few fundamental aspects that you should know when it comes to creating a content marketing program. By getting to know these aspects, you will have a better idea on how to construct and organize your program so it becomes effective through time.
#1 – Know Your Objectives
This is already given. In fact, this is not just true with content marketing programs. Every single marketing plan whether digital or traditional requires the creator to know what their specific goals are. In reality, you can never proceed with your marketing tasks if you do not establish the goals first.
What is it that you are really aiming for? Is it website traffic? Or, more sales? If you specify your objectives, it becomes easier to think of different strategies that will help you get to those goals. Here are a few common goals that most businesses have:
- Brand awareness
- Marketing optimization
- Revenue generation
- Customer experience
- Website traffic
Sure, there are a lot of free tools that you can use to achieve your content marketing program. However, if you want to make it even better and achieve more results, you need to be prepared to invest. If you are working as a marketing expert for a business, you should secure the right amount of funding to execute your program. Lay out all the plans you have to the executives and let them know how important it is to invest in content marketing.
#3 – Know Your Audience’s Problems
No matter how well-written your content is, if it does not introduce a solution to the problem of your target audience, it will not perform well. Remember, content marketing is not about promoting your products or services. It is all about providing solutions to your audience and subtly introducing them to your products.
#4 – Document Your Strategy
This is a classic. You will never properly execute your program if it just stays in your brain or written as little side notes on your desk. Make it official. Create a properly formatted document that includes every single detail of your plan, how you want to execute it, the tools you need, your market research, expected results, and a lot more.
This way, you will get a proper overview of the whole process and it becomes clearer unlike when it is all just in your head. Moreover, a documented strategy will be more convincing to the executives when you are trying to explain it to them to get that funding budget.
One good thing about digital marketing is that there are literally thousands of tools that can help you. Moreover, you can actually see your results. If you do traditional marketing, say place an advertisement on a TV station, you will only just be crossing your fingers that many people will see it and take action on it.
With digital marketing, you can view the results of your marketing strategies in detail. So, you need to find a good metric analysis tool to give you an intuitive report. This makes it easy to adjust or come up with new and fresh strategies to improve your current results.
#6 – Determine the Channels
There are a lot of areas in digital marketing to promote your product. Depending on your niche and your goals, the most effective channels can vary. For example, if your goal is to gain more website traffic, then you should concentrate on doing proper SEO. If you want your audience to become aware of your brand, social media is where you have to go.
#7 – Create Content with Users in Mind
The last and most important aspect of content marketing is the content itself. Aside from being creative with it, that is already given, you also need to make sure that you put your users or audience at the center of it all. Remember, we said that your content should cater to your audience, not the other way around.
Content marketing is a crucial aspect of your digital promotions. It involves low-product promotions and more on the engagement aspect with your audience. So, consider the fundamental aspects we mentioned above if you want to succeed in your content marketing program.
About Ritu Sharma: Ritu Sharma is the Content Insights Manager at SEO Services Company PageTraffic, one of Asia’s most award-winning & recognized Digital Search Marketing agency. She has been the spear head of many successful Content Marketing Campaigns for PageTraffic.