The mobile application market offers you great business perspectives for both developers as well as advertisers. Marketing apps have turned to a prosperous business featuring plenty of ad networks and platforms to choose and run a campaign.
The app reviews are categorized into various types based on the apps categorize like gaming apps, story apps, pictures, and video editing apps. In addition, the app reviews for free mobile apps and paid mobile apps are the primary divisions in categories.
In recent times, there are a lot of apps, and the app market is unbelievably crowded. However, there is no difference in the quality of app review in both high-quality as well as inferior quality products.
Importance of App Installation
Once you’ve your app installed, you’ll start getting income from it. The more the installation, the higher you’ll get the revenue. The level of installs reflects the application engagement and once you’re receiving a massive amount of installs your competition will also start growing.
Well, to remain in the long run you start running successful campaigns. Now, to select promotional programs and campaigns, you need to evaluate all the available promotional programs. Moreover, you can come across some reputable sources where you can easily buy installs and improve your app rankings.
Tactics to Increase App Downloads
Here are some of the tactics which will surely help you increase your app downloads quickly and more efficiently.
Prioritize App Store optimization
ASO popularly known as App Store Optimisation is a crucial yet straightforward way to influence app downloads. It requires a sustained effort to be successful. Moreover, App Store rankings depend on metadata such as Keywords, descriptions, ratings as well as reviews. You need to consider how keywords rank in each app category.
You can perform A/B Tests to see which store assets most resonate with your audience. Here are the metrics which you have to track:-
- Keyword Ranking
- App Store Impressions
- Number of Downloads
Assure that your App is Crash-Free
If users find any problems with your app, then you need to share their grievances online so that you can quickly learn if your app is faulty. Further, if you respond to the user complaints, your developers should fix the problem immediately, so your app never crashes again.
It is more effective to take a proactive approach as your app should undergo vigorous testing so that your developers can identify all potential bugs and resolve them before you make your application public. Here are some of the metrics which you need to track:-
- Crash Rate
- Retention Rate
Motivate users to make Referrals
One of the best ways to promote your application is referrals. It is a way to demonstrate quality, relevance as well as the trust which will help you increase downloads. You can turn your existing users into brand ambassadors by giving them an incentive to refer your app to their friends.
Here are the metrics which you need to track are as follows:-
- Count number of in-app referrals
- Number of downloads
Try to engage on Social Media
Engage in Social Media and maintain a strong online presence as it can be an effective way to expand your reach and introduce your app to the new users. Your target audience will spend time on one platform over another, so paying attention to your user demographics is quite essential.
Now, one such thing that you can go through is try responding to your followers and asking them to share their thoughts demonstrates that you care about your audience’s opinions. Here’s you can check only those metrics:-
- Number of Social Shares
- Followers Count
Optimize, Analyze & Measure
Constantly analyze how users are interacting with your app to ensure that they remain engaged or not. Try to recognize that your app is successfully running, are there any roadblocks that are preventing you from monetizing your app and many more.
Well, you can use these insights to optimize your future campaigns. Here are some of the metrics which you must consider is as follows:-
- Session Length
- Retention Rate
- Uninstall Rate
The Bottom Line
Around 75% of the users download an app which has more review; however, app reviews can easily be purchased online. So, you need to select the proper app review agency as sometimes review agency would give the false app reviews.
Undoubtedly, app reviews are quite important as the developers want to climb ahead much of competitions. Moreover, the agencies will give thousands of reviews and downloads in the extended periods. If you’re still confused and looking for the trusted agencies, the do let us know in the comment section.
If you have any queries or suggestions, do comment below. We’ll be happy to assist you!