In the last couple of years, the user base of Instagram blew up rapidly. Also, it has turned out to be the favorite place for many marketers to promote their product. So, in case if you are wondering Why Instagram marketing is a good place to promote your business. Then this is the guide for you.
In this article, we will talk about the benefits of promoting your Business on Instagram. So, you can understand the value of the platform in a better way.
Anyway, let’s just head into the topic without wasting much of the time:
Why Instagram marketing is a good place to promote your business
Massive User Base
The very first obvious reason for using Instagram is its massive user base. According to Instagram, it has one billion of monthly users, and the numbers are growing every single day.
With that massive user base, you can obviously reach to more people and let them know about your brand. You can expose your products to those users, and in return, you might get a good number of sales too.
Even according to some report people are more likely to be more active on Instagram compared to Facebook. Again, how much reach you’ll have depends on the followers you have. If you don’t have followers, you can buy Instagram followers initially to get some reach.
Track Your Engagement
The best part of Instagram advertising is that it lets you track your posts engagements in a detailed way. By the detailed way, we meant that you could check your posts link clicks, keep an eye on the leads, the number of sale conversion and cost per click.
It offers a detailed report which helps you to understand your Instagram promotion in a better way. In addition to that, you will be able to find out about the user as well. Like you will get to know the user’s gender, age, region, device and so on.
Special Business Account Features
Instagram has two types of profiles. One is the personal profile another one is the business profile. The personal profile does not offer you much.
However, when you turn your personal profile into a business one, you get a hell lot of features. Like you will be able to see the report of your promotion. Also, you will get a special call to action button. As a result, your customers will be able to visit your online shop, email or call you and so on.
Instagram’s Ad Platform Has Lots of Targeting Features
While turning your Instagram profile into a business one you need to connect your Facebook page. And there is a reason behind it. Since Instagram uses the Facebook ad platform to run ads hence. As a result, you get a hell lot of targeting features.
By using this targeting features, you will be able to target users on the basis of age, interests, behavior, and location on Facebook, which means you can now do the same on Instagram.
So, those were some of the top reasons on Why Instagram marketing is a good place to promote your business. Now go ahead and check out the different options offered by Instagram and see if it is useful to you or not.