Lead generation is the digital marketing method of identifying potential customers or leads, and piquing their interest in a business’ products and services. They are the people who clicked on your blog posts or those who follow you on your social media accounts. This process is essential for boosting awareness for your brand and in your overall digital marketing campaign. Click here to learn more about how this digital marketing process can help your business.
Here are the things that you ought to look for when choosing an SEO agency:
Size and Type of Company
A primary advantage of hiring a large SEO agency is that they have already fine-tuned their internal and external protocols and processes. They are more organized and have established their reputation as a digital marketing firm.
Nonetheless, a smaller company can offer a more personalized approach to achieving your goals. Additionally, they can give your project more attention and prompt communication because their resources are not spread among several clients.
You must also consider the kind of agency that will work for your needs. These are the two significant types of lead generation companies that focus on business-to-business or B2B clients:
- Major Account
Most leads from these firms are founders of companies or key decision-makers in an enterprise like those from software development enterprises. The sales cycle from this type of agency takes a considerable amount of time.
- Small Sale
This type of agency has a much shorter sales cycle since they target clients with a more straightforward commodity such as electronics. Most lead generation agencies concentrate on this area.
Generally, lead generation agencies provide similar services and methodologies. However, they differ in their proficiency and level of expertise for each technique. Identify your goals first so that you can assess which practices your company must have to boost brand awareness. This can serve as your guide in choosing the best firm that suits your needs.
This is an in-depth look at the basic lead generation process:
- Generating Leads
SEO agencies collect leads by bringing visitors to your landing page using promotional marketing channels like email, social media, and your blog. They market to your customers directly in your website and encourage them to fill out a form in order to collect the user’s information.
- Qualifying Leads
Basically, anyone who gives you details like their name and email address qualify as a lead. The information you collect depends entirely on how many details you need from your customers to make a sale. Business-to-consumer or B2C companies may not need as many data from their leads compared to business-to-business or B2B enterprises.
- Managing Leads
It’s crucial that you are able to gauge their level of interest through lead scoring, which is a personalized system or database of measuring whether a customer is merely interested or ready to hear your sales pitch.
Price of Their Services
Large conglomerates have the option of hiring an in-house team that’s dedicated to their online advertising strategies. However, not all businesses have the capacity to allocate their resources for this. Small companies or startups can benefit significantly from hiring a search engine optimization or SEO agency that specializes in lead generation.
The fee of SEO agencies that specialize in lead generation depends on several factors such as the industry, reputation, degree of lead qualification, and the number of services they will be providing. Always remember that conversion rates and how far your leads can reach in the sales funnel have more weight than the number of leads they generated. This is why it is crucial that you understand their process and pricing structures before selecting a firm.
Before deciding to push through with a particular digital marketing agency, you must consider the success of their previous or current clients. A firm that has handled projects of companies from various industries may be able to provide you with creative and innovative ideas.
Moreover, check the website and content of these customers then see if the style works for you. You can also contact these clients to ask them about their experience with the agency.
Choosing a third-party lead generation company gives you the benefit of using specialized tools for your digital marketing needs without having to invest in them. You also get their level of expertise for this particular area. Furthermore, these agencies coordinate with you to work within your budget, so you won’t have to worry about the budget for your campaigns.