It’s been several years since the rise of online comparison websites, but there is a reason why these platforms continue to reign supreme in 2020. In the time-poor modern-day world we find ourselves in, as consumers we don’t have huge amounts of spare time to dedicate to searching for the best possible price for everything from electric and gas suppliers through to car insurance or fibreoptic broadband.
Many of us work extremely hard day-to-day and want to have some downtime from the busy world of commerce. That’s why price comparison sites have become such a vital consumer companion, and still offer convenience and efficiency to this very day.
Over the years, some consumers have become suspicious of retailers and suppliers listed on comparison websites, especially when some competitors choose not to list themselves on the same platforms. However, that doesn’t necessarily mean those listed on comparison sites are untrustworthy and lacking credibility. Below, we’ll discuss the three clear benefits to price comparison sites that still exist in 2020 and are likely to remain in the years ahead:
Discover suppliers and retailers you may never have known existed
The real beauty for both consumers and retailers is that new relationships are being made between buyers and sellers through comparison platforms. That’s because some retailers use these portals as a means of exposure; a chance for lesser-known brands to be seen and experienced. Even in the most mature industries like the world of sports betting, there are comparison sites that offer pre-event picks, which also list new and up-and-coming bookmakers that bring with them new and innovative offers and prices.
You can’t put a price on choice and flexibility
There is still no better way to get your hands on products or services from tens, if not hundreds, of suppliers in one place. Forget the Yellow Pages, consumers can liaise with and research brands big and small in one location and make an informed decision based on reputable and authentic reviews and feedback.
You can find the right balance between quality and value
Online comparison websites still work for consumers at both ends of the budget spectrum. For those seeking the best value product without paying over the odds, on-site filters make it easy to rank brands by price and average feedback. Meanwhile those that simply want the best service there is can also filter providers by average review.
Sure, comparison sites don’t encourage brand loyalty among consumers, but in today’s hyper-competitive and saturated markets consumers deserve the best choice on whatever medium they use.