Content writing remains to occupy one of the most important roles on the modern internet today. For every new product that props up on the internet, there is a need for people to write content that promotes it.
Quite often, too, the content itself is the product, which raises the stakes considerably. In spite of its importance, and despite the ever-increasing pool of copywriters available on various platforms online, it has become more difficult to find a writer to produce high-quality work.
If all the thousands of new articles available online are any indication, it’s possible to find good content writers that will produce respectable work. The only unanswered question is how to find a writer.
What kind of writer do you need?
Before you’re able to settle on a writer to suit your particular needs, it is essential to understand that writers usually fall under three broad categories: copywriters, journalists and generalists.
Copywriters have a marketing background and normally possess knowledge of how content on the internet is generated and lives out its life. They likely know about SEO, how to format their content for maximum time on the page and other internet-inspired skills.
Journalists can be thought of as specialists. They have a background and training that teaches them about how and where to collect information and tend to be more objective than copywriters. For detailed articles that need a lot of research, they are the perfect choice.
Generalists normally fall anywhere in between. They don’t have any special training like copywriters or journalists, and are more likely to write about general life topics that don’t require knowledge.
The kind of writer you choose depends on how much time you’re willing to spend training them and how much money you’re going to offer. Copywriters and journalists are predictably more expensive but require far less training.
For content that is very technical or requires extensive research, they are the best choice. Since they don’t come from a marketing background, journalists generally aren’t the best choice for something like product descriptions or blog posts.
General writers are cheaper, but you have to invest time in them. You may have to provide them with resources from which they are expected to learn from, how to cite articles and how to collect the right kinds of images needed for content.
Where to get good writers
When all is said and done, you will need to be able to know where to search in order to find your experts. Here, you’ll have to use the vastness of the internet to your advantage. Most people and companies that struggle with how to find a writer are often struggling with where to find them, to begin with.
Writing agencies: Content writing agencies are a more reliable way to find content writers because the quality is standardized. These agencies consolidate a number of different freelancers and full-time workers from all over the world. Depending on your requirements, they do all the research necessary.
An essay writer for hire at Edubirdie is thought to be quite reliable because the agency has systems in check to keep content quality high, e.g., professional editors. This helps them deliver high-quality assignments like thesis, dissertation, coursework, college essays and term papers for university and college students consistently.
Freelancing platforms: The easiest choice for finding a pool or ready writers is freelancing platforms like Fiverr, Freelancer.com or UpWork. When evaluating such platforms, an essential thing to remember is that general freelancing platforms don’t often have a bar to filter out low-quality writers. You can hire them based on their reviews and ratings, but once you are in a contract, it’s difficult to get out of it.
Sites such as Hubstaff or Scripted are a lot better in this respect because lower-tier users are often kicked off of the platforms. It’s not always the most desirable choice, but when working with tight deadlines, you might have to throw everything you know about how to find writers out of the window.
Writer job boards: Job boards aren’t very different from freelancing platforms in terms of diversity. Sites such as Problogger or Writer’s Den are lightly moderated, so there’s often little room to check up on the quality of the writers. It’s a shot in the dark, but the eliminating standards will be up to you.
The bottom line
Once you’re satisfied with your process of how to find writers and have probably settled on one, the ‘garbage in, garbage out’ rule applies. When giving them a job, a rule of thumb is to provide as much detail as possible. Hiring a writer and expecting them to write using nothing more than their experiences and a vacuum of understanding.
Good writers usually need access to feedback from editors and readers to improve their writing. They also need data on how their information is consumed and feedback from the customers for whom the content is being written. If the writer you are working with is meant to stay for the long-term, it helps them adjust their writing to fit your specific niche.
Michael Turner is a renowned writer and editor working for top-rated academic writing services and other digital publications. He also works part-time as a volunteer for social campaigns involving student issues and global warming. In his free time, he loves to play golf with his friends, prepare vegan recipes for his family and watch action movies. He can be contacted via Twitter.