The word ‘branding’ is often associated with a product or a company. However, this is largely in terms of the traditional sense. This ideology has been changing in this modern time when social media plays a greater role than ever before. It is now possible to build a personal brand, which used to be an intimidating idea not too long ago, with a few simple steps. This will help improve the likelihood of success in a wide array of fields – including searching for a new job.
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Need For Personal Branding
The importance of personal branding is often underestimated. However, there are several elements that can have a detrimental impact in terms of finding a job when proper branding is unavailable. For example, the Facebook profile may have a picture taken just after hard partying on a Friday night. It could also have bad comments from a previous employer. These are some of the elements that can hurt the ability to find a job, as most of the employers today use social media as a tool to judge the
Defining The Brand
The process of branding a person is often confused with job titles, as the terms like “content creator,” “Illustrator,” or “writer” are merely job titles. In order to develop the brand itself, a lot of thought process has to be applied and this application also needs to be done on a daily basis. For example, a writer could be concerned more about cryptocurrencies, sport, and football while an illustrator may be known for coming up with good caricatures. Irrespective of the type of job, it is important to flaunt it in as many ways as possible. This could be by coming up with a brand statement or even rewriting the resumes so that it manages to highlight the particular talent in a more efficient way.
Working On Your Social Media Presence
Almost everyone has photos on Facebook that can be quite embarrassing in this modern age. These pictures would have been uploaded in the initial few years after joining Facebook or other social media platforms. However, these platforms have become more than just a way to connect with old friends, as it is possible to build a brand by becoming very professional in the approach towards social media presence. All the platforms need to be updated on a regular basis and in a professional manner. Any embarrassing photos from the older days have to be taken out.
Once that has been done, it is important to come up with a plot of branding work on the social media platform. This is done by adding headshots, brand taglines, and sharing work. It is even better to begin a conversation with people in the same field. Why do you need to work on your social media presence? Because employers from reputable websites such as Jobsora usually do “background checks”.
Filling Any Holes
The LinkedIn profile is not a barometer for job seekers and it is important to focus on other platforms while building a professional brand. The employers are seeking for the multiple social profile presence before making a decision. It is a huge bonus point if a professional website is also created for the sake of putting out all the employment-related content. Those who are on a tight budget when it comes to seeking a job can also open up a Facebook page that will show up all the goals and brand details. There are multiple job forums and networking platforms that can also be a great place to upload the resume.
Frequently Working On The Brand
The process of developing a brand is not a one-stage process since it has to be constantly maintained in order to get the most benefit. There is constant upkeep required on the personal brand and this should automatically happen in the case of social media sites, where interaction is a huge process in personal branding. This can open up a lot of new opportunities that can be quite interesting. The personal branding is not complete without posting at least a post every other day on platforms like Facebook and Twitter.
Things To Avoid In Personal Branding
There are a few elements that can make recruiters quite nervous, and it is important to avoid certain inappropriate and provocative content in order to spoil the reputation of the personal brand. The cheeky selfies and provocative pictures are a definite no-no, while it is also advisable to remove pictures of drinking, which is no longer considered cool.
The gender and racist jokes are also totally inappropriate. The negative comments listed by the previous employer or friend should be removed, while any spelling or grammatical mistakes do provide an unprofessional look to the brand. Crucially, it is not a good idea to avoid an online presence altogether, as a recent study has revealed that more than 60% of the recruiters do not consider a person who does not have an online presence. It also tends to give the idea of a shady person.
Conclusion: Things That Make a Great Personal Brand
There are certain elements that make for a great personal brand. It is important to focus on the attractiveness of these elements and the kind of information that they portray. They are:
This still remains as one of the effective ways of a great brand. It needs to include a range of activities applicable to the person so that it shows a focus other than just academics. A multifaceted profile shows that a person has the ability to work well with teammates.
This reflects on the person as an individual by letting their personality come out. It can be used to display more about the passion or things that provide excitement. It is also a great way to describe the joy of working for a recruiter.
The blogs or a personal website can be a great way to showcase credibility and expertise. It can also be used as the hub for every online activity. This aspect provides a better professional outlook than a social media platform like Facebook, which is meant for leisure purposes as well.
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