Social Bar from Adsterra: Revolutionary Digital Ad Format
Adsterra is a leading ad network working since 2013 helping both publishers and advertisers. Adsterra is a smart and flexible ad network, serving over 30 billion ad impressions per month worldwide.
It works with 12K+ direct publishers and 8K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals. You can check more about it in this Adsterra review post here.
Recently, Adsterra has come up with a new ad format social bar which is working amazingly. And both advertisers and publishers have seen 20-30 times higher CTR with such ads. And that is the reason, they call it a revolutionary digital ad format.
And so, if you are looking for an efficient ad format that can give you the conversion of being an advertiser or engagement being a publisher, you should try social bar for sure.
What is a social bar?
Social Bar is displayed as a Native Ad on Publisher Websites, Encouraging User Interaction. It is another product in the Adsterra library for the advertisement with a better ROI.
For the publishers also, social bars have proven to be one of the most economical ad formats. With A/B testing publishers have experienced extremely high engagement and conversion rates, outperforming other formats.
Users find the following reason for such an amazing response from social bar-
Social Bar’s non-intrusive design incentivizes even people who don’t usually engage with ads to click on them. This format is also great on both desktop and mobile devices and will be a good fit for platforms of all sizes.
Since the danger of losing profit due to the latest Google Chrome update has become way too real, the entire industry has been adding different types of In-Page Push to its platforms. But we decided to go ahead and create something that can offer users more options, personalization, and, as a result, higher profits. With Social Bar imagination is your only limit- says, Arthur Galiev, Sales Head at Adsterra.
Ad Types by Social Bar
The best thing with the product is, it allows different kinds of ad formats starting from custom to chat ad type. Depending on your audience, you can implement one or more.
Custom Banners (any Html/CSS features)
Here you can add custom ads where the ad code can be like HTML/CSS. You may also add flyers or GIFs.
You can adjust the size of the ad and it will be just a kind of push page but doesn’t require any subscription.
You must have seen this kind of ad on other sites as well. Here some videos will be showing on the page. And if users want, they can see the entire video or part of it.
This is my favorite. In this ad, there will be a chat option at the bottom right corner and when someone clicks on it, ads will be displayed. Here people can make the conversion as well.
This is another ad format where users will be encouraged to take some small surveys. The number of questions can vary based on the user interest.
Features of Social Bar
- 20x-30x higher Click-Through Rate (CTR) compared to web push, leading to a higher conversion rate (A/B testing)
- Works extremely well on iOS and for cam sites (US geos is on top in terms of volumes and CR)
- Highly customizable
- Higher CPM rates for publishers thanks to high visibility and user interaction
- А/B testing of up to 15 creatives at a time
- Non-aggressive advertising meets Google rules
- No user subscription (required as ads are placed on the website)
These were all about Social Bar advertising by Adsterra which is working pretty well. And if you’re also looking for an alternative to your advertising option, do try this.