It’s official, more than half of the world’s population is on one or more social media platforms. As a marketer, you need to go where your audience is and learn their language so that you can create a social media marketing strategy that engages, builds new connections, and converts.
We know that keeping up with social media terminology can be a challenging task, especially with new phrases emerging almost daily, so we have designed this social media glossary of 30 terms every marketer should know, to help you prepare your strategy and stay up-to-date with current trends.
Here are the 30 most important social media buzzwords, definitions, and metrics to know, arranged in alphabetical order for better convenience.
1. A/B testing
A/B testing aka split testing is a metric that compares two different social media posts to determine which one performs better.
2. Algorithm
Social media algorithms are a mathematical set of rules that track users’ behavior and use the gathered information to improve the overall user experience.
3. Application Programming Interface (API)
API is a platform that social media create to allow other applications or websites to extract social media-related data and integrate them with other sites or software. Also you could use Power BI Certification to automatize whole process.
4. Avatar
An avatar refers to an image (photograph, logo, picture, etc.) that represents a user on a social platform.
5. Average response time
Average response time measures how long, on average, it takes for a brand to respond to customers’ interactions.
6. Bio
Bio is a short description of the user’s profile. Companies often use the bio section to share links to their website or other social accounts.
7. Boosted post
When companies pay social media platforms to get a certain post visible to more people, it’s called boosted post.
8. Brand advocate
A brand advocate is a customer who supports a certain brand by posting positive messages or leaving positive reviews.
9. Call-to-action (CTA)
A CTA is usually presented in a form of a button, a clickable image, or a link, that asks the users to take desirable action (sign up for a newsletter, buy a product, download an app, etc.).
10. Chatbot
A chatbot is a computer program that uses artificial intelligence (AI) to mimic human interaction. It gives customers automated responses to their questions thus acting like a human customer support representative.
11. Clickbait
Clickbait refers to a short teaser message that aims to encourage users to click a link to an article, image, or video. Clickbait usually has a negative connotation as it often fails to deliver the promised sensation.
12. Click-through rate (CTR)
CTR is a metric that shows the number of people who viewed a certain post or ad and decided to click through to learn more, buy a product, or take some other action.
13. Conversion rate
The social media conversion rate is a metric that shows the number of visitors that convert or complete the desired action such as buying a product or signing up for a newsletter.
14. Cost-per-click (CPC)
CPC is a metric that shows how much advertisers pay for every click their social media ad gets.
15. Crisis management
Crisis management aims to identify and respond to any potentially damaging activities on social media, such as fake news or misinformation, that can harm a company.
16. Crowdsourcing
Crowdsourcing on social media is using a large group of people for generating new ideas. It engages the followers to participate in a particular task, like suggesting a name for a new product.
17. Dark post
A dark post is a form of social media ad that doesn’t appear on the advertiser’s timeline. It only shows up in the feeds of the target audience.
18. Dark social
Dark social refers to web traffic that comes from social media accounts but is hard to track. Analytic tools have trouble tracking dark social traffic when users share links privately on social or direct messages.
19. Direct message (DM)
A direct message is a private message that users send to each other’s inboxes and is only visible to the users who are participating in the conversation.
20. Disappearing content
Disappearing content aka ephemeral content are posts on social media that vanish automatically after a pre-set period of time.
21. Engagement rate
The engagement rate is expressed in percentages and is a metric that shows the total number of engagements a post received divided by the total number of impressions on that same post.
22. Feed
A feed is an updated list, usually controlled by an algorithm, of all the content (status updates, photos, videos, likes, etc.) posted by the user on their social media accounts.
23. FOMO
FOMO (fear of missing out) is a tool that marketers often use to create posts on social media that have a sense of emergency, such as exclusive offers or limited-time deals.
24. Hashtag
A hashtag is a word or phrase that starts with a hash symbol (#). It is incorporated in a social media post to help visitors who might be interested in posted content find it quickly when they search for a particular keyword or hashtag.
25. Meme
A meme is a captioned photo or a short video that aims to amuse or interest the audience on social media. This type of content is quickly spread and has a great potential of becoming viral.
26. Newsjacking
Newsjacking is a social marketing strategy that consists of taking advantage of the latest relevant news by adding thoughts and opinions to breaking news stories.
27. Pinned post
A pinned post is a social media post that always stays on the top of the profile page so that it becomes the first thing users see when they visit the page. Companies often use pinned posts to share important announcements or highlight some of their best content.
28. Social Listening
Social listening is keeping track of everything that is being said on social platforms regarding a company, product, or brand.
29. Tagging
Tagging refers to mentioning a specific person or a business in a post or a comment. Social media algorithms automatically send notifications to the person or business profile that is being tagged.
30. User-generated content (UGC)
UGC is an unpaid social post that people create and share across social media platforms to promote a brand, product, or service.
Conclusion
Staying aware of social media’s ever-evolving vocabulary will help you better connect with your audience and build a marketing strategy that converts.
We hope our article helped you learn some new social media terms that you can use to create engaging content that speaks your audience’s language.
I am Very Enthusiastic about Writing Tech, Smart Phones, Products Reviews, Offers, and deals. I have been writing on tricks5.com since 2015.
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